Fitness facilities are in high demand as more and more people recognize the importance of living a healthy and active lifestyle. This isn’t to say traditional gyms are reaping the benefits. Gym owners and managers should take note of these gym membership trends in order to take advantage of consumers looking for a place to get fit and improve their health.
Something for Everyone
Today’s fitness industry is always seeing the “newest trend in fitness” or the “next big thing” to get people moving and losing weight. Facilities specializing in yoga, Pilates, boot camp, spin, pole dancing, and everything in between are popping up in every neighborhood and could be taking potential memberships away from your gym. Keep your gym on pace with the latest fitness trends to keep gym memberships up.
Facility owners and managers must recognize this gym membership trend in order to attract new members and retain current members. Create a class schedule that offers something for everyone. Don’t be afraid to mix it up or try something on a trial basis to see how it fits with your membership. Be sure to keep track of attendance and ask members for feedback to see what class offerings fit best with your membership base.
More than Just a Gym
Facility owners and managers need to furnish their gyms with more than the latest in fitness equipment. A growing gym membership trend is creating a total body health facility for your members. Cafes provide members with healthy snack options before or after they have worked out. Cafes also provide a place for members to socialize and feel a sense of community.
Another service that facility owners and managers have recognized as a growing gym membership trend is adding massage services to your membership packages and offerings. Many active people include weekly or monthly massages to their health routine. Gain that business by contracting out massage therapists for your facility. Personal trainers should also be a standard at any gym for those members looking for added assistance with losing weight, getting healthy and working out properly.
Give Members Flexibility
People are constantly on the run. Fitness is often one of the last things people add to their busy schedules. Gym membership trends are moving towards providing members with flexibility so they can make time for their health. Some gyms have moved to now provide service 24-hours a day, seven days a week. Other fitness facilities provide quality onsite day care as part of a membership package so busy parents can feel comfortable leaving their children while going to work out.